Project overview
AddJuice was built for growth teams who needed more signal from campaigns without living inside overly technical tooling. The interface had to feel capable, but not intimidating.
The core work centered on dashboard clarity, hierarchy between summary and drill-down views, and patterns that could scale across tenants with different internal workflows.
Build process
Design from operational questions
Started with the operator view to understand what decisions needed to happen daily, then let those decisions shape the dashboard priorities.
Build a scalable dashboard language
Created repeatable metric blocks, filters, and panel patterns that could adapt across multiple tenant contexts without fragmenting the UI.
Protect the product as it scales
Used clean architecture boundaries so the frontend could evolve while data and automation layers remained easier to maintain.