Project overview
Stacked Homes needed to function as more than a blog. It had to support editorial authority, help readers browse complex property topics, and still guide them toward higher-intent surfaces.
The interface work focused on content hierarchy, category clarity, and ensuring that long-form reading still felt premium and navigable across desktop and mobile.
Build process
01
Map the editorial journey
Reviewed how readers moved between homepage features, category pages, and article bodies to sharpen discovery paths.
02
Elevate the article experience
Refined reading layouts and supporting UI so long-form content felt lighter and more premium.
03
Balance content with business goals
Introduced conversion-aware placements that stayed useful without interrupting the editorial tone.